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Insights

COVID 19 – opportunities or challenges for marketers?

Coronavirus which has been spreading all over the world and making it upside down for three months now, makes practically every field of occupation face significant challenges. People of various profe...

Motivation of employees in crisis

Our new reality is very much alike if you get up 15 minutes earlier to work day, go to “home office”, work, mix personal and work time, head over to your own kitchen during lunch, come across with sho...

Role of business social responsibility in fight against Coronavirus

Corporate social responsibility (CSR) is often a topic of discussion for business circles as well as for broader audience. This topic is particularly important today when the world is united against o...

Remote service “Saving Private Shoe”

Growth of informational technologies significantly affected human lifestyle who now daily performs operations in various directions by means of personal computer or telephone. It is important for us t...

Established service standards VS service perceived by a consumer

What kind of service does modern consumer want? - this is one of the most important questions everyone engaged in service field is concerned with. On highly competitive and mostly saturated market, hi...

Tendencies of the tele communication market

Historically, Georgian tele communication market has always been diversified into mobile operators’ and internet providers’ businesses. As years passed, penetration of mobile as well as internet provi...