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Entering new markets and finding future customers

Ancient Chinese merchants were among the first entrepreneurs. They have found a unique way to manage risk in international trade. They distributed their goods for sale on several ships and released at...

Strategic Humor – New Trend in Business Communication

Over time, the icon of the businessman has emerged in the public perception as serious men dressed in suits, with huge responsibilities, working in a stressful environment and applying a constructive ...

The Perspective of Europe's Persuasion

To provide a European perspective and assess how Georgia meets the conditions for obtaining candidate status - this was the verdict of the European Commission of June 17, 2022, which all of Georgia wa...

How to Spot the Real Leaders in the Company?

For most companies 2022 started with the question – How to deal with post-pandemic and the war?  To answer this question we firstly need to look closer to the challenges most companie...

5 Tips for Effective Price Communication

Every morning my child starts the morning with a milk breakfast. Of course, when purchasing dairy products, I try to make the best choice, no matter how much they cost. Well, in the evenin...

Effective Leadership is a Powerful Weapon in the War

From the very beginning of the war in Ukraine, it was difficult for the whole world to imagine what courage, courage, patriotism, and desire for freedom the Ukrainian people have. Although the strateg...