After 15 years of operation, PSP Insurance embarked on a comprehensive rebranding journey and has entered an entirely new phase of development. Today, the company positions itself as a “Wizer”.
As a strategic partner, ACT Global was actively engaged in PSP Insurance’s Organizational and Brand Transformation.
Our collaboration began in 2023, and during this period we have conducted:
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In-depth market and customer research;
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Developed a strategic business plan;
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Defined a strategic brand and crafted a vision for the brand’s transformation;
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Aligned the organizational structure with the company’s overarching strategy;
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Transformed the organizational culture;
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Supported management through the changes.
“In our company's transformation, I want to highlight ACT Global for their role in helping us define our vision. Throughout this process, we were united in purpose, with no disagreements about what we aimed to create. Foundation, strength, and unity — with the help of ACT, we shaped our vision.” - Sofio Lebanidze, Chair of the Supervisory Board, Wizer.
Two years in, the initial results of this major transformation are already evident: the team is aligned around a single vision and mission; the company has increased its efficiency; the company has updated and strengthened its infrastructure; and it has completed a full rebranding.
Many thanks to “PSP Insurance” for the trust and bold commitment to change. We also extend our gratitude to the partners who were involved in this journey - Solutioner and Playmakers.
